The British Science Association (BSA) today announced that it is partnering with science-based technology company 3M on a new campaign to tackle stereotypes in science, technology, engineering and maths (STEM), during British Science Week this year (6 – 15 March 2020).
The ‘Smashing Stereotypes’ campaign will encourage STEM employees and researchers to share their stories about what they do in their day-to-day work – to highlight the diversity of the STEM workforce, the broad range of jobs and careers available, and that scientists are just like other people – using the campaign hashtag #EverydayScientist on social media.
Among those who feature in the campaign are Liverpool John Moores University astro-ecologist Dr Claire Burke (pictured above left), who has combined the skills she has learned in the field of astronomy and applied them to ecology in order to better conservation efforts. Another person being championed is 3M senior project engineer Jaipal Sachdev (above right), who is an advocate for the LGBT+ community throughout 3M’s branches in Northern Europe.
Katherine Mathieson, Chief Executive of the BSA, said: “Each year during British Science Week, we are always hugely encouraged by the enthusiasm shown by schools and community groups across the country in running events and activities, but stereotypical images of scientists dominate our social media feeds. These include ‘crazy scientist’ shows, children dressed up in lab coats, goggles and crazy hair wigs and sometimes even gendered costumes for the boys and girls. While this can be an engaging (and identifiable) hook for children, we want young people to see that science is so much more than this.